我国中小零售业发展的研究 摘要：二十一世纪，我国经济进入了一个向世界经济全球化发展的时代，零售业发展迅猛，呈现出前所未有的发展趋势，已经成为市场经济中的重要组成部分。但是，随着大量外资零售企业的进入，我国本土零售企业也面临着很大的压力。本文通过对国外著名零售企业的分析、学习，结合我国近年来具有竞争优势的国有零售企业的优秀经验，对我国零售市场的现状进行了分析，在企业经营理念、品牌建设、企业文化和信息技术的应用等几个方面，找出我国零售业的不足，提出树立现代经营理念、重视品牌效应等改进方案。以实现我国的中小零售企业在竞争中与外资企业相抗衡，不断发展壮大的目的。 关键词：中小零售业 差异化策略 营销方式 发展 谢绝软件翻译，人工翻译。急用！！！！

China's small and medium-sized retail development. Abstract : The 21st century, China's economy has entered a world of economic globalization era, the rapid development of the retail trade, there has been a trend of the market economy has become an important component. However, with a large number of foreign-invested retail enterprises to enter China's domestic retail enterprises are also facing great pressure. Based on the famous retail enterprises, learning, In recent years our country has a competitive advantage of the state-owned retail enterprises outstanding experience, China's retail market analysis of the current situation in the enterprise management concepts, brand building, corporate culture and the application of information technologies, etc., to identify the shortcomings of China's retail sector, establish modern management concepts, Brand effects to improve the program. To achieve China's small and medium-sized retail enterprises in competition with foreign enterprises to match the constant growth and expansion purposes. Keywords : small retail; Differentiation strategy; Marketing; Development