China's small and medium-sized retail development.
Abstract :
The 21st century, China's economy has entered a world of economic globalization era, the rapid development of the retail trade, there has been a trend of the market economy has become an important component. However, with a large number of foreign-invested retail enterprises to enter China's domestic retail enterprises are also facing great pressure. Based on the famous retail enterprises, learning, In recent years our country has a competitive advantage of the state-owned retail enterprises outstanding experience, China's retail market analysis of the current situation in the enterprise management concepts, brand building, corporate culture and the application of information technologies, etc., to identify the shortcomings of China's retail sector, establish modern management concepts, Brand effects to improve the program. To achieve China's small and medium-sized retail enterprises in competition with foreign enterprises to match the constant growth and expansion purposes.
Keywords : small retail; Differentiation strategy; Marketing; Development